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Online Marketting

Shopify Takes on BigCommerce – Find out which eComm platform wins!

Estimated read time 4 min read

Ultimately, there are many differences between BigCommerce and Shopify, arguably the two most popular ecommerce platforms right now. Both focus on attracting customers and offering multiple regions/countries you can operate in.

Both Shopify and BigCommerce are ecommerce platforms that allow users to easily build e-commerce websites. While both offer an array of features, their primary difference lies in their price. Regardless of which one you choose, both platforms have many features, including an array of attractive templates, easy-to-use tools, and thousands of add-ons. In addition, both platforms provide a secure shopping experience, and their respective disadvantages can be made up for by easily installing and using add-ons. Plus, both are great for beginners thanks to their excellent support teams, you can contact them at any time, and you will find a wealth of support documentation.

Let’s take a look at some of the more intricate points for each:

Both Shopify & BigCommerce Have Comparable Features

Both systems are comparable when it comes to advanced features and functionality. Shopify offers 99.9 percent uptime and low transaction fees, while BigCommerce has a scalability and unlimited bandwidth. They both offer account managers, guided setup, and support. However, if you’re starting out, you may find a simpler solution with Shopify than BigCommerce. In terms of features, these two solutions are similar in many ways. You can find other options for free eCommerce website builders here.

Which Platform has the Most Features?

Although both systems have similar features, Shopify offers more features. The platform has more themes and apps. Moreover, it has a greater variety of integrations, which is a great advantage compared to BigCommerce. Moreover, it does not charge any fee for payment processing, unlike BigCommerce. Additionally, it’s easy to customize and use, which is especially important if you’re running a large online store.

Which is Better for Small to Medium Sized Businesses?

While Shopify focuses on small businesses, BigCommerce focuses on attracting big retailers. In short, when comparing the two platforms, Shopify is the better choice for small and mid-sized businesses. Its app store offers a wide selection of extensions, but BigCommerce does not.

BigCommerce is more for large eComm stores thanks to its third-party ecosystem, which is more developed, contains many developer and design communities, and it has a single management interface.

eCommerce website builders

Which Platform is Better for Mobile Compatibility?

Among the two, Shopify has a more robust mobile app, while BigCommerce has an easier editor. Despite the similarities in features and pricing, BigCommerce has a bigger user community. Those with extensive knowledge of the technology can easily make it their own shop with a customized theme. For small businesses, a powerful POS system is essential for a successful online business. With Shopify, you can build an online store in just a few days.

Which Offers the Most Flexibility?

While both platforms offer a number of features, BigCommerce’s features are more flexible and customizable. It is easier to set up a multilingual store with Shopify than with BigCommerce. It also has more powerful built-in SEO tools. If you are a beginner, however, you’ll want to consider the features of both platforms before making a decision. Besides, the differences between the two platforms aren’t limited to the platform you choose. They also offer great support for multiple languages and scalability.

Weighing Up Both Shopify Vs BigCommerce (Key Differences to Consider)

In the shopify vs bigcommerce debate, although both platforms have their strengths, there are several differences and similarities. They are both great for creating e-commerce websites. However, we would say BigCommerce is generally the better choice for big businesses with bulk transactions and product lines because it is more affordable than Shopify in this respect. It also supports different payment gateways.

On the other hand, Shopify is easier to customize and has more features, but it is more limited in terms of scalability which is why we say BigCommerce is better for large businesses. Unlike BigCommerce, Shopify is more flexible, allowing you to create a website of any size. Both platforms offer free trials, which means you can try them out risk-free. Trying out a platform before buying is vital to avoid making costly mistakes.

While Shopify offers more features, it also charges more for its services (not a problem for small businesses as the costs aren’t that high. Costs only become an issue when your site grows. In addition to the higher price, you do get more apps and a more diverse community with Shopify. While BigCommerce does not charge any fees, it does require payment of an annual fee. You can also choose between different plans for different purposes.

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SEO

Great Services of a SEO Agency to Their Customers

Estimated read time 3 min read

Gone are the days when you could find shortcuts to rank your site. A lot has changed today, and it’s all thanks to new algorithmic updates. It is no longer possible to create keyword-rich content and thrive in search engines. It is vital to act strategically, which is why it makes sense to work with a professional SEO agency in your area.

If the modern online business survives, it must do everything to increase its online visibility and popularity. However, improving your site’s search engine rankings is not easy. So, as an online business, it is in your best interest to use the best SEO agency and SEO services.

seo agency australia

Here are the reasons why these proven companies perform better:

Know what your competitors are doing these days to take the top spots. Competitive SEO analysis is key here, and only a top SEO agency can analyze their competitors to determine what they rank for and what methods they use.

A reliable seo agency Australia can always do it better because they pay attention to different things. They start by identifying their competitors, which is obvious. True professionals will use competitor analysis tools to dig deeper. It means that they will find how many sites or pages rank well for the chosen main keyword.

The company you choose must be interested in your business and have the necessary skills and experience. Professional agencies will also check the real authority of your competitors’ websites. It is also worth hiring an agency that offers SEO services suited to your business goals. Also, make sure you don’t compromise on quality to save some money.

It’s hard to compete with a true professional when optimizing the technical elements of SEO. There are strategies, but it’s hard to find a set rule to win the SEO game, especially in the face of ever-changing search algorithms. Professional SEO agencies will always take some time to ensure your site structure is correct. It is equally important to consider using meta tags and find the best anchor text for your web pages.

Now more than ever, it’s important to optimize your website using the right on-page and off-page strategies. The fact is that SEO is very much alive even after the latest updates, but it requires the right strategy and serious effort to get your site to rank high on the search engine results pages. You can’t win the race with the wrong keywords, and certainly, no one will get a good user experience reading the keyword-rich content you designed for search engines in the first place.

Summary

Your marketing efforts should focus on people and not just on search. As the whole process gets complicated and confusing, it makes sense to take your time and find the most trusted and experienced SEO agency in your area to climb up the rankings.

Categories
TECH

Newsletter Marketing for your business

Estimated read time 3 min read

Everybody is now on social networks sites whether it is an adult or a children or an old age person. Thanks to mobile internet it is become easier to reach to these social media sites. Just download these applications in your phone and you can access it anywhere and anytime. Social media is much more effective than any other marketing strategies because it comes with an entertainment factor and attractive appearance.

Business marketing, sales of the product, interaction with the customer all depends upon the great marketing strategies. So one should know how important the website is for their business. It’s not just a website but it is place where all your company details and products details are given for the customer to better understand. One need not take too much stress for building up a website – just right knowledge and few smart steps and here you go. A digital marketing services professional will help.

Web Development and Digital Marketing

Importance of newsletter marketing

The inexpensive and versatile way of marketing in today’s world is Newsletter marketing. It reaches out the targeted audience and delivers your message without many efforts.  Newsletter marketing is a type of marketing where company sends a newsletter to the interested companies or parties through internet that is through mail. Now a day most of the companies send their newsletter through Email which more effective and reaches at the earliest. It is the cheapest and quickest form of marketing. Newsletter basically consists of the every information about your company, interesting facts and statistics of your company etc. It gives a clear idea to the other parties or companies about your company.

If there is any kind of sale, brand value, products features and all other developments about the company is mentioned in the newsletter. It allows one company to connect well with the other interested company. For the small companies who do not want to spend more on marketing would prefer newsletter marketing as their marketing tool.

Whenever you are making a newsletter about your company make sure you write the whole content clearly and in a simple language so that it is understandable by the other companies. Put up all the positive points about your company and why they should be interested in working with you.  The purpose of it is to tell the other companies what you are dealing with? How your company is working? What is going on in your company presently etc. It is good for the promotion of your company. To build up great relationships with other companies in order to improve your business standard newsletter is best way of Web Development and Digital Marketing. Before sending the newsletter to the other companies’ research which all companies are actually interested in working with your company and with which company collaboration is beneficial for your company. Also have the knowledge about the newsletters of the competitors so that you can make a better one. Maintaining an account in any mail is compulsory or else you won’t be able to interact with the old and new customers.

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TECH

Enjoying Using Amazing IT Support Services

Estimated read time 3 min read

Whether you are the leader of a small or a large company, you need the right support if you want to succeed. It also includes IT support. IT support services, or tech support can be explained in simple terms as services that help people troubleshoot crashing issues on various devices. It is difficult to find a good IT support company and hire them for technical support when needed because there are so many options available today.

A simple way is to use the internet and look for the right IT company near you.

When you get a professional IT support company that will provide you with some professional technology services, you won’t have to do it yourself or with the help of people not trained enough to do it. You will get professional support in optimizing your databases and maintaining them regularly.

Professional IT support companies provide you with many other services. In other words, monitoring services will be provided to you on your desktop, network, or server 24 hours a day. Plus, they will manage your server, desktop, and other software applications as needed. In this way, professionals working in IT companies will help you create a good network that will connect your employees and other parts of the world.

IT support services

Other IT support services include onsite and remote support but are only available in select countries. Usually, you can also opt for online backup services, which is one of the most useful solutions today. IT service providers have become popular in various industries. Many specialized IT service providers have emerged as the demand for services has increased significantly due to the widespread use of specialized processes and software in many industries.

Many enterprising business people have launched their services for specific industries and have successfully run a successful business. Many general IT support services companies cater to small businesses and home computer users. There is a very high percentage of ignorant users in this sector, and IT service providers make the most profit by providing IT services to them.

IT support companies can help you create a secure and stable computer system in your office and throughout your company. It means you can focus on a few more important things, like taking your business to the next level. It is challenging and almost impossible to build a good system on your own, so you can always count on IT support services.

They can help you better understand computer technology and help you build and implement a professional technology system. It is recommended to seek professional IT services to provide you with the best IT solutions.

Summary

IT support services are undoubtedly special and important services since the breakdown of an electronic device is much more expensive than paying for the services of an IT support specialist, which can be obtained with one phone call.

Categories
TECH

Know-It-All About Office Phone System Singapore

Estimated read time 3 min read

Nowadays, every business needs an office phone system so that they can connect with their customers. There are many other mediums as well to connect to their customers such as live chat, email, etc., but connecting through phones still is more predominant to support the interactions. Office phone systems can be beneficial for businesses or other kinds of work purposes as they can reduce operating costs, and also help to improve security and productivity. Not only does an office phone system allow them to communicate with their customers but also enables inter-team communications, analyzing the performance and strategy reviews. As technology advances, there is a transformation in the office phone system too. In the modern-day it like VoIP (Voice over Internet Protocol) it puts leverage on the internet for contacting the customers, lowers the costs by 75%, is highly scalable, and is also easy to maintain. Such services can be availed from the office phone system singapore also.

The advantages of each office phone system are mentioned here:

The office phone system is a combination of a network of hardware phones or software-based phones. With the help of an office phone system, one can make complex telephone functions that are used for the business and it uses the internet protocol and other conventional phone lines.

Modern-day technology has reduced the hassle and allows one to connect to their customers at just a nominal cost. And as the phone system providers use the mobile app, they can stay connected to their customers round the clock.

cloud-based pbx

Majorly there are three types of office phone system:-

  • Legacy Public Switched Telephone Network (PSTN) –

These are also known as landlines and have been present there since the 1800s. It utilizes underground copper wires to make phone calls. One has to install telephone lines all over their office to use PSTN. These systems are globally used by everyone but it is not good for businesses. For each employee, one needs a separate line and apart from that it has high calling costs and it also requires a huge amount of maintenance.

  • Private Branch Exchange (PBX) Phone Systems –

This phone system is considered to be a private telephone network and it allows internal phone systems and also uses lesser phone lines. It allows employees to share a particular number of external local phone lines.

  • Voice over Internet Protocol (VoIP) Phone System –

This office phone system utilizes the internet to make and receive calls. There is no requirement for any special equipment or hardware for making communications. All one requires is the internet and a gadget, such as a smartphone or a laptop. VoIP renders the maximum benefit in comparison to PBX and PTS. It can do many things like call recording, monitoring, forwarding, voicemail, and many more, which the other two systems are not capable of doing.

Hence, one needs to choose their office phone system wisely before they start establishing their business.

Categories
TECH

How Thermal label printers are replacing traditional label printers

Estimated read time 3 min read

A label printer, is a rather simple device that is used to print numerous things, from labels to bills, receipts, product tags and much more. These tags or receipts can be used to identify, separate and organise products but mainly label printers, print out bills, receipts or labels, containing product and purchase details, that are pasted on items, meant to be shipped or sold. Traditional label printers use ink and paper, however the ink in these printers is considered to be highly toxic to the user and is also non biodegradable and uses precious fossil fuels to be made. These same label printers also require a special quality paper to print on and cannot work on recycled paper. Both of these factors raise serious concerns about the use of label makers and printers, since these products are found in every single office or firm, irrespective of their size.

If a firm has a product to sell, it shall have a label maker to print the details. In order to prevent this problem and take a step towards a healthier environment, thermal label printer swere introduced. These printers, do not require ink but rather work on heat to print and produce labels. Another pro of a thermal label maker, is that certain selected variants can operate on recycled paper as well.

thermal label printer

Mechanism of a thermal label printer

A thermal label printer, functions on a special type of dye that activates and turns black when exposed to heat.This phenomenon is responsible for images and texts being printed on paper, using a thermal label printer.

A thermal label printer, does not rely on ink, therefore eliminating the need of refills and hence proving to be more cost efficient than a normal label printer. Due to their compact sizes and easy mobility, thermal label printers are also a great option for businesses that require travelling.

How thermal label printers prevent global warming?

A direct thermal label printer is much more eco friendly as compared to it’s traditional counterpart. This is because a thermal label printer produces a significantly less amount of carbon footprint. What goes without saying is that the non recyclable waste generated is also a minimal and an almost negligible amount.

The pros of a thermal label printer outweigh the cons by a great margin and this device is often considered a one time investment by any buyer, that not only proves to be great for the pocket, but even better for the environment.

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TECH

What is the importance of sme cloud software singapore?

Estimated read time 3 min read

Distributed computing is becoming a distinct advantage for Small-Medium Enterprises, offering adaptable foundations and capacities accessible as administrations. It is a worldview where registering assets are accessible when required, and you pay for their utilization similarly concerning family utilities.

Cloud is a change in the utilization and conveyance of IT determined to rearrange to oversee intricacy all the more adequately. Cloud addresses the industrialization of conveyance for IT-upheld administrations. Cloud models are following through on the guarantee to assist organizations with working more intelligently by giving adaptable, savvy admittance to innovation and data.

sme cloud software singapore

What Is The Role Of Cloud Computing In Business?

Distributed computing empowers organizations to think and act past the four dividers of the organization through the trade of administrations. They can get to commercial center best practice arrangements and select successful IT administrations from different sources to meet business client needs quicker and lower cost. In an endeavor that has intricate and costly IT frameworks to help its business processes, Cloud gives an alluring option. You could pay on-request to get IT administrations without being worried about the subtleties of how it is finished.

IT arranging should start with a comprehension of the general business system. For a fact, numerous organizations, regardless of their size, need business-IT arrangements; subsequently, IT arranging becomes an issue of attempting to hit a moving objective. When IT was arranging, as the foundation of Plan, Build, and Run, is insufficiently evolved, IT associations arrange and work IT resources that are of problematic worth to the business.

How Can It Be Helpful For SMEs?

  • Digitalization of organizations, which is the need of this hour, has consistently represented a significant test. In any case, with the Cloud, this can be a simple sail. The working of any business is profoundly reliant upon the data made accessible to it.
  • For a smooth interaction and work process, correspondence assumes an extremely critical part. The easier is the method of correspondence; the base becomes the odds of blunders. For the sme cloud software singapore makes that conceivable with shared report the executives across different stages, which permits more straightforward correspondence among representatives and even with the customer, as they can straightforwardly get to the data and arrange.
  • Change is the main steady, particularly in the programming industry. The designers routinely refresh the product arrangements. The refreshed programming applications also require equipment overhauling so they can work effectively. This includes ordinary expenses and might worry little associations that can’t contribute as much at first. Not to stress, the Cloud helps them here as well, as it generally remains refreshed. The business associations need not even own equipment, as they can lease it.
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TECH

Here is everything you would want to know about web app development company Singapore!

Estimated read time 2 min read

How does it sound to provide customers with an interesting online platform to access several products and services? With the usage of present-day web abilities to deliver app-like user features and experience, web programs make it feasible to integrate functions like geofencing, push notifications, or loyalty rewards. Many businesses in Singapore also find web apps an efficient approach to facilitating communique and collaboration within the company. Therefore, the web app development company singapore also provides such features.

Lets us first understand more about web application

Web application development might sound extremely difficult and tricky to understand at first. But once one realizes how intrinsic it is in our day-to-day lives, things start to look easier. It can be explained as the creation of application programs. These programs reside on servers that are then delivered to one’s phone, laptop, or other devices. However, one needs to have the Internet for the same. A web application is accessed through a network, and one does not need to download it. To access these applications, the user can use a web browser such as Google Chrome or Safari.

Web Application Development Services

Here is why web application development makes life easy

They are highly adaptable. An increase in users is a commonplace pitfall in coping with the increase. The best companies increase custom web programs that scale with your enterprise’s growth demands. This reduces the fee of introducing new programs, increases the lifecycle of the net application, and removes the training time as well. On top of that, these are also customizable. Companies often develop revolutionary internet apps that offer out-of-the-field solutions with the functionality to take away repetitive obligations. They run efficient businesses and procedures through automation. This not just helps in saving time but also in lowering human errors. The interface of internet applications is also simpler to personalize in assessment.

The web app development company singapore also deploys web apps on devoted servers monitored by professional software engineers and administrators. Data is saved remotely and no longer through PC hardware, making it less complicated to detect and remedy crucial problems. It additionally notably reduces data breaches and makes statistics recuperation smooth.

As long as there is an internet connection, these web applications can easily be accessed. No matter where you are or what time it is, one can use these web applications.

Categories
Online Marketting

When is the best and appropriate time to send a Marketing Text Message?

Estimated read time 3 min read

Business text messages are different from friends and family in that they may be seen and not always be receptive. When using bulk SMS for marketing you need to understand your client base. The current era has users attached to their mobile phones meaning a single text message has the power to evoke emotions in its owners.

If you are a marketer using bulk text messaging, your accomplishments are centered on the growing the amount of opt-in mobile database participants and their engagement. Users have the power to unsubscribe easily if they feel bothered or distressed.

Besides practicing the best ideas with text messages, one of the fastest ways to distress mobile database subscribers is to send them short messages at the wrong time.  For example, waking them in the middle of the night to share a fast food offer or a payment reminder as to the first thing when they wake up. This will highly trigger the user to unsubscribe.

To avoid inconveniencing your subscribers you need to consider the times of day that they are on their phones the most and what periods are most suitable for within their daily routine.

send a Marketing Text Message

These are timings considerations:

  1. Mondays have a very low response rate
  2. Research shows that Mondays have the lowest response mostly because of the overwhelming content they receive over the weekend. Unless your message is an important reminder, Mondays are not the best days to send marketing messages/
  3. Avoid rush hour at all times. Since everyone is usually busy around this time, means they are unlikely to be read and eventually ignored.
  4. Think of when users are likely not to receive phone calls that are early mornings and late at night. The same goes for text messages, avoid sending text messages at the said time
  5. Desist from sending unexpected or irrelevant messages on holidays or during major events, always have a clear purpose for sending messages at this time
  6. Users opt-in and then forget why so following up with a message immediately keeps them engaged and build loyal followers
  7. Know when clients usually respond and give them enough time during the day to be interactive this will allow you to draft and schedule delivery at any time/ It is significant to leave your customers enough time during the day to take the action you want them to take. You may also use Bulk SMS Marketing Software like Scheduler for drafting your messages now and scheduling them for delivery at any time that you find right for your customers; Celcom Africa the leading Bulk SMS provider in Kenya has the most friendly and easy to use customer interface that allows scheduling of texts in future The biggest day for retailers is Black Friday. So it is ideal time and season to send a message on the few days leading to it and also during it because the customers are eager and anticipating

Keep in mind that these are only suggested times and days, it is advised to experiment and assess your customers by trying to send bulk SMS at different days and times to see what works best for you.

Categories
TECH

Application modernization and cloud

Estimated read time 3 min read

To modernize an application it is necessary to take the road that leads to the cloud to be able to exploit all its advantages – scalability, resilience and flexibility – and to transfer the old processes to the new operational situation without trauma microsoft solution partner.

Above all in order not to lose customer satisfaction but, on the contrary, working to increase it because application modernization must be an iterative process which, starting from the needs of customers and the company, must follow the most congenial and suitable path for the objectives set, to grounding the benefits without being crushed by risks and problems, reducing waste and respecting the set time to market.

Application modernization: why make legacy applications modern?

The first objective must be to reduce the waste of resources ; companies can no longer afford unoptimized performance and downtime to compete. So for them to implement a managed application platform because, in addition to extending the services and design practices of Google Cloud, it allows them to gradually implement the new functional advantages without losing competitiveness.

Furthermore, this approach allows you to maintain your applications, making them evolve and making them more modern, scalable, secure and functional thanks to the cloud.

microsoft solution partner

Finally, application modernization allows you to quickly lower the management and maintenance costs of your on-premise infrastructure, eliminating obsolescence and introducing, at the same time, enterprise features at low cost.

And this leads not only to greater internal productivity, but also to an increase in the satisfaction of its customers who can enjoy a safer, more performing and always up-to-date infrastructure; moreover, we have learned it in recent months, even the availability of resources must be guaranteed no matter what happens.

Whether your interlocutors are in the office rather than at home or in a shared space, with all company resources working and available immediately. There is no more space for legacy solutions, not very flexible but, above all, slower to adapt to events and requests. Modernize or disappear.

  • Modernize to unlock the potential of the cloud
  • Making the most of the cloud

Bringing a company to the cloud is just the beginning of the journey: you need to make the most of the enormous potential for efficiency and innovation it offers. This means building specific applications and services that maximize the value of the cloud environment.

For new greenfield developments this shouldn’t be a problem. But what about legacy assets? Large organizations will have hundreds, thousands, possibly even tens of thousands of applications in their portfolios, many of them mission-critical. To secure long-term value, it is necessary to carefully decide which of these applications need to be modernized and to what extent.