Search experience Optimization completes your SEO strategy. The objective of the SXO: to improve you’re positioning in search engines by offering a better user experience.
Why write an article on Search experienceOptimization?
The answer in 2000 words:
Search engines are constantly updating the positioning criteria of websites. The SEO strategies of yesterday are therefore not the same as those of today. In other words, search engines like Google, Bing and others are improving.
And of course, they are able to “think “, to navigate, but also to appreciate a website as if it were a “real human Internet user “.
Until now, we were content with net linking, internal linking and writing Meta titles and Meta descriptions to improve the positioning of our website, there are now other SEO techniques that complement these traditional positioning factors. .
This is indeed an evolution that should offer a better browsing experience for Internet users.
To achieve this, the UX or User experience dimension must be integrated into the optimization phase of your website. In terms of natural referencing, we talk about SXO or Search experienceOptimization.
What is the SXO and what is its purpose?
In simpler terms, SXO or Search experience Optimization is a set of SEO techniques that focus on optimizing the parameters of a website’s success. In other words, it is a web discipline combining user experience and SEO audit service optimization.
Search experience Optimization to optimize the conversion rate
To gain visibility on search engines, you must opt for an effective SEO strategy. The same is true if you want to gain traffic. But how to increase the conversion rate? Here, SXO optimization comes into play. So to optimize the conversion rate, it is essential to improve the user experience of your website.
In any case, it will be necessary to understand the requests of the user in order to be able to offer him what he needs. Except that the queries are very vague and don’t reveal the intent of the users. So we’ll use the keyword data as a starting point. To examine them, there are tools such as Search Console Insights.
By continuing your examination with GSC, you can also find the most viewed pages of your website. You will also find the most typed requests on Google to access your site. You will only have to emphasize the relevance of your website in relation to the needs of Internet users who identify themselves from a query on a search engine.
At this point, you can use Google Keyword to find the right keywords to insert into your website content.
Stand out from the competition with Search experience Optimization
For Internet users, only 10 seconds are enough for them to determine whether a website is relevant or not.faster.
Here is an example illustrating what we have just said previously. If we compare two sites with identical content:
- The one containing a summary, headings or numbered pages will be easy to access. It will also be more ergonomic.
- One that has no summary or headings will mislead the reader. It will therefore be lost quickly.
The second website is more likely to increase its bounce rate than its conversion rate.
So the choice is yours! Do you want an increase in conversion rate or bounce rate? In the first case, you will have to bet on Search experienceOptimization. Your readership will benefit from a positive experience. Icing on the cake, you will be able to stand out from your competitors.
The importance of a personalized user experience for your website
It should be remembered that an Internet user’s browsing experience varies depending on the media. So regardless of the terminal chosen (PC, Smartphone, etc.), it is vital to offer your readers a personalized user experience. If you provide your target audience with a website where information is easily accessible, you are providing them with a good user experience.
The disappointment of Internet users is to be avoided. To achieve this, the landing page, in other words the destination page, must meet their expectations. Thus, you will have a relevant and content-rich website. It will not explode the bounce rate.
As for the content, it must conform to user expectations. It must also hold their attention by quickly providing the answers they are looking for. Remember that the goal is for them to continue browsing (at your place :)).
If you manage to create a pleasant universe, it will improve the user experience of your readers, and therefore of your future customers. The improvement at this stage goes from obtaining results in the search engines until the end of the visit (and if possible the conversion).
How to detect the signs of failure of the optimization of your website?
To detect signs of failure in your SEO, an SEO audit is necessary. To benefit from a complete SEO audit for your website, you can call on an agency specializing in SEO.
Just by the way, the AntheDesign agency can offer you an effective strategy by supporting you in improving you’re positioning in search engine results (it’s placed!).
In short, it should be remembered that certain easily auditable points reveal that your website is not optimized. In this case, you need an effective SEO strategy to improve your positioning.
Here are three identifiable points in 5 minutes!
Our 5 tips to optimize the Search experience Optimization of your website
As an SEO agency specializing in SEO, from experience, designing a site that meets the needs of Internet users is no longer enough. It is also necessary to create a website designed for search engine algorithms.
Your site must therefore provide your visitors with:
- editorial added value,
- A good browsing experience with excellent ergonomics.